Ā Mātou Mahi - What We Do

We create and deliver targeted campaigns alongside, and on behalf of students, preparing to TRANSITION from school into employment. We work directly with rangatahi to bridge the gap that often leaves many feeling displaced and uncertain about their next steps. Through tailored guidance, industry connections, and culturally grounded support, we help equip them with the knowledge, confidence, and opportunities needed to successfully enter the workforce, vocational training, or higher education. Our initiatives ensure businesses and employers are prepared to welcome and support rangatahi in a way that upholds tikanga and sets them up for long-term success. 

 We partner with industry / sectors committed to transforming their workforce development strategies and employment onboarding processes. We create impactful strategies that help businesses not only ATTRACT rangatahi but also move from good to great employers of our future workforce; Māori are projected to make up 25% of Aotearoa’s workforce by 2035. So we ensure organisations are equipped with the knowledge, structures, and cultural competency needed to foster inclusive, high-performing workplaces. Our work helps businesses move beyond compliance to genuine engagement, building environments where Māori employees thrive and businesses benefit from a diverse, future-ready workforce. 

 We collaborate with industries eager to attract and engage more Māori talent by designing innovative marketing and promotional campaigns that resonate with today’s rangatahi. We leverage the digital platforms, social media channels, and storytelling methods that young people actively engage with, ensuring our campaigns spark interest, build awareness, and inspire action. By combining cultural authenticity with cutting-edge marketing strategies, we help businesses connect meaningfully with the next generation of Māori talent, positioning them as employers of choice in an increasingly diverse and dynamic workforce.